起源與目的
- Haessler 是 Blüthner 旗下的副品牌。Blüthner 於 1853 年在德國萊比錫創立，是最具聲望的德國鋼琴製造商之一。
- 該系列名稱源自 Dr. Rudolf Blüthner-Haessler，他是 Blüthner 家族的重要人物。
- Haessler 的設立旨在提供進入 Blüthner 世界的入門選擇——以更親民的價格，仍保有德國工藝與音色特色。
製造
- 所有 Haessler 鋼琴均在 德國萊比錫 (Leipzig) 設計與製造，並由 Blüthner 家族直接監督。
- 與許多副品牌外包至亞洲不同，Haessler 鋼琴完全 德國手工製作，確保品質與一致性。
- 其生產方式比 Blüthner 旗艦系列更為精簡，以降低成本，同時維持高標準。
音色特點
- Haessler 鋼琴以 渾厚、溫暖且富有力量的音色聞名，與 Blüthner 更細膩、抒情的音色有所區別。
- 設計上追求 清晰而有力的聲音投射，適合家庭與專業演奏場合。
- 相較於 Blüthner 的「金色音色」，Haessler 更具 直接、強勁的個性。
市場定位
- Blüthner：頂級、精緻、藝術性極高的鋼琴，常與 Steinway、Bösendorfer、Fazioli 相提並論。
- Haessler：定位於 中高階德國鋼琴，提供手工品質但價格更親民。
- 適合認真學習的學生、音樂教師及教育機構，讓他們能以較低成本獲得 德國工藝水準。
市場聲譽
- Haessler 被視為真正的 德國製造鋼琴，而非單純的「低價副牌」。
- 在歐洲與北美市場廣受歡迎，成為想要 Blüthner 家族品質卻不願支付旗艦價格的理想選擇。
Haessler 鋼琴 是 Blüthner 將德國鋼琴傳統帶給更多人群的方式。它們 在萊比錫手工製造，音色 渾厚有力，定位於 中高階市場，成為介於中階與頂級鋼琴之間的重要橋樑。
Born From Tradition
Designed & Manufactured By Blüthner
It is a rare thing when a manufacturer possesses the skill to render two completely different voices with virtuosity. This is what Blüthner has achieved in creating the Haessler piano. In 1853, Julius Blüthner established the identity of his instrument utilizing classical methods of piano building, obtaining the unparalleled height of piano performance in the Blüthner instrument. Abroad, the high demand for German craftsmanship dictated that a modern, more expedient process be developed. In a tribute to Dr. Rudolf Blüthner-Haessler, one of the great visionaries of the Blüthner Family, we are proud to offer the distinct voice of the Haessler piano.
The Haessler piano includes age old proven methods and the use of the finest materials and high quality workmanship to make a leader in its class. Beautiful and harmonious cabinet design and style include the use of selected woods and finishes that contributes to its elegant appearance. See and experience the elegance of the totally new Haessler.
The Challenge: to combine high technological standards with quality and reasonable costs.
A superior instrument, which deserves the title “made by Blüthner”, has come into being. The superb combination of the old traditional art of piano craftsmanship and innovative design is invested into each Haessler. The result gives you proof that there is no other piano in the world which offers you high quality standards for reasonable costs.
The first few notes played on the new Haessler piano reveal a completely new musical sensation. Its special brilliance laced with sweet harmony gives you a new feeling in music making that can only come about through the experience of five generations in making fine pianos combined with the latest knowledge and research in piano design and construction.
To own a Haessler piano means a choice made for a quality instrument in the company of the Blüthner family of great instruments. Fine workmanship gives assurance of a sound investment and contributes with it’s beautiful styling to the elegance and superior life style of your home. Owning a Haessler will win the admiration of your friends for your excellent choice.
Haessler Models Table & Details
湯 先生/ Mr. Tong
英國註冊鋼琴技師 / Registered Piano Technician (MPTA)
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