品牌發展
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起源與擴展：英昌鋼琴於1956年在南韓創立，迅速成為全球最大的鋼琴製造商之一。其業務拓展至美國與中國，包括天津英昌樂器公司。
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自動化與規模：英昌以高度自動化的生產設施聞名，使其能夠在保持品質穩定的同時大量生產，這種效率有助於其進入競爭激烈的香港市場。
鋼琴品質
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製造與工藝：英昌鋼琴以堅固的結構與合理的價格受到好評。
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產品系列：品牌提供立式與三角鋼琴，適合學生、業餘愛好者及半專業音樂人。音色溫暖柔和，鍵盤觸感與耐用性在同價位中表現不俗。
香港市場概況
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市場定位：在香港，英昌鋼琴被定位為中價位品牌，其價格親民，深受學校、音樂學院與家庭用戶喜愛。
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競爭情況：主要競爭對手包括Yamaha、Kawai及各類數位鋼琴品牌。雖然不常見於音樂廳演出，但在教育與家庭市場中佔有一席之地。
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銷售通路：英昌鋼琴可透過本地音樂用品店與鋼琴經銷商購得，常搭配保養服務與初學課程銷售。
Reference:
Young Chang@Wikipedia – https://en.wikipedia.org/wiki/Young_Chang
Are Young Chang Pianos Any Good? – https://www.nathanryland.com/blog/are-young-chang-pianos-any-good
Young Chang Piano vs Yamaha: Which Is Better? – https://www.cmuse.org/young-chang-piano-vs-yamaha/
Pianos made by: Young Chang Co., Ltd., Incheon, South Korea; and Tianjin, China
In 1956, Kim brothers: Jai-Young (accountant), Jai-Chang (pianist/piano technician) and Jai-Sup (engineer) started Young Chang in Seoul, Korea by assembling pianos from parts made by Japanese firm, Yamaha, and becoming the first musical instrument company in South Korea, incorporating as Young Chang Akki Co. Ltd. by 1962.
By 1968 they began building their own pianos after signing an agreement with Yamaha for technical support. After building a new factory in in 1970 in Incheon, Korea they began exporting pianos a year later.
With Young Chang’s decision to expand their operations both in Korea and internationally, their direction was to produce pianos under their own brand name and end the relationship with Yamaha in 1975. By 1979 Young Chang America was established, followed by Young Chang Canada in 1984 and Young Chang Europe in 1989.
In 1990 they acquired Kurzweil Music Systems, a major manufacturer of electronic keyboards. In 1995 they built a factory in Tianjin, China. In 2006, the Hyundai Development Group, a Korean construction and civil engineering firm that aided in creating the Hyundai Motor Co., purchased Young Chang giving it the needed capital and production sensibility akin to the manufacture of cars.
They are now one of the world’s largest piano manufacturers. Names on pianos built by Young Chang have included: Astor, Bergmann, Bechendorff, Cline, Essex, Ibach, Karl Muller, Knabe, Nakamura, Piano Disk, Pramberger, Schafer & Sons, Wagner, Weber, Wurlitzer. Besides building pianos with their own brand name, Young Chang manufactured Wurlitzer pianos for the Baldwin Piano Co., Weber pianos for Samsung, and private label or “stencil” names for large dealers and distributors around the globe.
Official Website: www.youngchang.com
湯 先生/ Mr. Tong
英國註冊鋼琴技師 / Registered Piano Technician (MPTA)
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